There are several things to be considered while designing a website. One of the most important factors that affect a web design is the colors. One cannot avoid or underestimate the importance of selecting the best colors for a website.

The colour combination of a website has a great influence on customers’ moods, reactions, behaviour, and purchase decisions. It is capable of improving conversions by grabbing customers’ attention and directly connecting with customers’ emotions. However, the wrong colour selection can give a disastrous look to a website.

One needs to make sure that the used colours reflect the brand, quickly attract the customers and retain the customer on the website for a long time. That’s the reason why one should research colour psychology in web design before getting started with web design. 

In aggregate, one needs to learn about color psychology in web design before establishing an online presence for his business. The colour he chooses for web design should enrich the look of the website and create a positive impact on its customers. It should be distinguishable from any other competitor available in the market.

Below are some of the main parts of a website that you need to be very careful about while using colours on them:

Backgrounds

Borders

Titles/Headlines

Buttons (such as buy now, shop now, etc.)

Pop-ups

Some of the frequently asked questions regarding the use of colors in web design are:

Which color is best suitable for a brand?

Which color would connect the products/services directly with the customer’s emotions?

How does a color connect the products/services directly with customer’s emotions?

What messages do different colors convey?

Let’s find out the answers with a brief discussion on some mostly used colors for web design:

BLUE: Among all the other colors, blue is known as the color of trust. It is considered to reflect trustworthiness, intelligence, safety, and security. That’s the reason why most of the companies like Paypal, Visa, Facebook, etc. use blue color. On average, those who need a high level of trust, use blue on their websites. However, different shades of blue carry different values.

WHITE: White represents innocence, virtue, purity, and cleanliness. It is mostly used in the health sector. Hospitals, medicals, and pharmacies are the ones that use white on their website. Moreover, high-tech and science sectors also use this color.

RED: Red is the color of passion, excitement, love, energy, jealousy, anger, and violence. It is generally used for the fashion industry, entertainment, sports, etc. to create excitement or grab the attention of the people. Moreover, it is used for any kind of urgency, such as emergency health service, express food delivery, etc.

BLACK: Despite being dark and carrying multiple negative aspects of different cultures, black is mostly used in advertising sectors. It provides a more elegant and glamorous look to any design.

YELLOW/ORANGE: Yellow and orange are youthful colors that express happiness, positivity, and hope. In web designing, they are used to cheer up the visitors and make them feel warm and comfortable. They are mostly used in different wellness or travel websites.

PINK: Pink is a great color option for websites whose main customers are females. It represents sincerity, love, romance, and sophistication. Websites that deal with beauty products use pink in their design.

Conclusion:

So before you get started with any sort of website, you should be very careful which colour best reflects your business, product, or service. Once you have a general idea about the colour concept and the importance of color in web design, it’s easy for you to select the colour according to the type of your website. But, never use too many colours. The use of multiple colors has a high chance of creating illusion and confusion to your customers.

Additionally, if you are using white as a background colour on your website, avoid using light or bright text. It disturbs the readers and makes them struggle to read the content, which is not a good idea. If you use white as a background colour, use some sort of dark color for text.