While talking about the factors that help a business to get success in today’s date, we definitely cannot ignore the importance of websites. Creating a website may not be a great deal now, but what matters the most is its content.

Have you ever thought about why people read the content of websites? Or have you ever guessed how any content affects the readers?

Content is the major tool to communicate with the readers. Good content is always the most influential source of information about your product or service. Along with knowledge and information, content drives the action of readers. Powerful content influences readers to stay long on the page, purchase your products or services and even share your story and their experience in different social media. 

Good content creates curiosity to the readers, compels them to continue reading and ultimately make a good business. A website with influential content is capable of drawing readers’ interest and making them visit time and again in search of similar information, products or services.

Content is the primary decision making tool that clues the readers whether to bounce back or continue to make a business. Purchase decisions are actually the result of credible content. An ideal content directly speaks to the readers and addresses solutions to their needs through your products, services or available information. So undoubtedly, content leaves a great impact on your readers and eventually your business.

Qualitative data speak to some of the most profound and transcending human experiences. As researchers we write, we teach, or we engage to give voice to the voiceless, and we often seek to foster influence and understanding where none has been. Yet, despite the most human of subject matter, our writing of qualitative research often fails. It can be conventional, formulaic, and, sometimes, even stilted. Where can the potential of our qualitative work find place in our qualitative writing?

Respectful of disciplinary norms, perhaps we filter ourselves at source (Dolby, 2002). When our words are barely formed, the supposed objectivism of science, drilled into us from our first brushes with academic writing, exerts a stealthy influence. Invisible gatekeepers, our first university professors, a former advisor, and a cantankerous reviewer, leave us condemned with their scathing feedback, pejorative norms, and harsh judgments. We assimilate these barbs into our identities, and our writing suffers via safe, stilted, disengaged prose (Sword, 2012). Creative word choices, elegant turns of phrase, or heaven forbid, saying exactly what we really mean, are cast as risks that descend us into academic purgatory: labeled as biased, unprofessional, and not taken seriously (Mitchell, 2017). In a world in which academic writing matters to us so much, counts for so much in our work, but is often so unengaging (Sword, 2012), how can our qualitative research writing improve? Whatever your qualitative method, we present five strategies to foster more engaging writing.