Google Ads (Google AdWords) is a platform developed by Google to make it easy for its users to advertise their brands and business online. The paid advertisements in Google are displayed on the search result pages and other Google platforms like YouTube so that you can reach out to a large number of valuable customers in an effective way.

People these days search for different products on the Internet. With access of the internet, it has become easy for all people to find their favourite products online. Not only the customers, but it has helped the sellers too. Google Ads increase the traffic of different websites by bringing in a large number of customers who are searching for a similar product and services that you have been providing. Similarly, google ads also allow placing video ads, discovery ads and banner ads in YouTube which are equally important in increasing customers by enhancing website traffic.

Benefits of Google Ads

1. Reaches to a large group of customers

Google has occupied a large marketplace. Almost everyone who has internet access uses Google and its other products like YouTube for different searches and information. That’s the reason why Google Ads is capable of making your products and services visible to a large number of customers.

2. Brand awareness

Google AdWords has increased the chances of sharing brand awareness to a large number of people. Google Ads increase the visibility of your brand and let people know more about your brand. It provides information about your products and services to a large number of people available on the internet.

3. Increases sales

When information about your brand, product and service reaches a large number of people it’s obvious that your sales get increased. Relevant ads at the top of search results and enticing banner ads and video ads on YouTube undoubtedly grab visitors’ attention and help in increasing sales.

4. Easy to handle

You may find it difficult to use Google Ads till you make a first attempt at it. However, sooner you will realize that it is one of the easiest ways to handle your site and sales. It’s easy to handle in a sense that it can be created or changed at any time online. There’s no time boundary to use Google Ads for your website. You can turn the ad on or off whenever you think it is necessary to do so.

5. Pay on a click basis

Do you think that it is enough for you to have people seeing your advertisements on Google only, even without a single click that engages them to your page? No, not at all. It definitely is not worth it. You want them to click on the link you have provided on the ads and check out your site so that they get to know about your business, product and service.

While using Google Ads, you do not need to pay for the number of people scrolling down your ads only. You need to pay only when your ad gets clicked i.e. it works on Pay-Per-Click (PPC) basic.

6. Budget-friendly ads

Do not have enough budget for proper marketing of your business? That’s not a big issue now.

You can use Google AdWords according to the budget you have. There’s no boundary of the budget. Begin with low costing Ads if you do not have enough budget or set and control your own budget for Google Ads. Additionally, you do not need to pay for each ad. As mentioned earlier, it makes you pay only for the ads that get clicked i.e. Pay-Per-Click (PPC)