What is Logo? Why is it important in websites?

While talking about the most important components of a website, we obviously cannot avoid the significance of a logo. It functions as the first impression to every website and works throughout its lifetime.

What is a LOGO?

Logo can be defined as a brand identity image designed by professionals. The image may include a specific color combination with specific letters of the company name or some art that symbolizes the company. It may include images and texts of different size and shape with the theme color of the company. Logo might be small in size but is a significant component for a company as it works as a signature of companies and organizations. It helps in attracting customers to your website by informing them about your brand.

Why is a Logo Important?

Logo reflects the identity of a brand and is the most prior element to seize attention. With its small size, sometimes it may be difficult to understand the actual concept and importance of a logo.

Here are some of the reasons why a logo is important to every website.

● Recognizes Your Brand in Whole

The most important function of a logo is that it recognizes your brand in mass. Yes! Providing your brand a separate identity, it represents your brand to the society. People get to remember your brand with your brand logo. It is not only limited to websites, but it is used in your products as well.

● Defines Your Brand 

Readied with the use of some letters, images, and color combination, the logo clearly defines your brand to your audiences and competitors. It clearly explains what your brand is about and what it does. It can shed light on your product, service, mission, vision, function and objective of your company at once.

● Draws Consumer Attention

Being situated on the top of every website, a logo is highly potential to attract consumers to the website. The more appealing look the logo gets, the more trust it generates in consumers and increases their chance of revisiting your website. This is the reason why people invest a huge amount of money in making logos. 

● Functions as Your Company Signature

Logo is much more powerful than it seems to be. As you establish a company and select a specific logo for it, the logo begins to represent your company and it works as the signature of your company. It is on your website, your products, your company documents and everywhere that the company is linked in. No one else has the right to copy your logo.

● Distinguishes You From Competitors

Yes! Your company logo helps you in distinguishing your company from all the competitors. With its unique color combination, hidden message and unique shape and size it lets people recognize your brand just by looking at your logo.

● Sticks in Consumers’ Mind

Sometimes consumers may not recognize you by your company name but a good logo cannot get out of anyone’s head. A simple and catchy logo sticks to consumers’ minds very easily.

For example, when you see a person using an IPhone, you may not recognize the phone by its shape and size, but the logo of apple on the phone will certainly make you believe that the phone is from the Apple brand.