6 BEST WAYS TO DRIVE MORE TRAFFIC

Website traffic refers to the volume of web users who visit a website. An increase in traffic to your website leads to a rise in your sales, however, it depends on what sort of traffic is being driven to your website. To drive more traffic to your website you need to have a solid strategy with strong content. You will be learning about different ways to drive traffic to your website.

Here are some of the best strategies to help you with driving more potential audiences and customers to your website:

1. Attractive headlines

Headline is the very first thing that the visitors check out before they read any content in a website. That’s the reason why you should be very careful while choosing a headline for your content and need to make sure that your title perfectly matches your content.

The appropriate length for a title is 6 words and people mostly focus on the first and the last three words of a title. So, make sure that you have used appropriate and eye-catching words here.

2. Use of backlinks and internal links

Backlinks refer to the use of your website link in the content of some other websites. With this, when someone clicks on a provided link on some other websites, s/he will be redirected to your web page. It lets the customer believe that there’s something important and interesting on your site.

An internal link is the use of hyperlinks that navigate your customers to another page of your website. It retains customers on your site for a long time by providing them with options of more interesting and important content.

These are the most integral components of search engine optimization and are much helpful in driving more traffic to a website.

3. Timely update of existing contents

The outdated contents are useless for any website in the context of reading as well as in the context of driving traffic. That’s the reason why you need to update your articles timely, even if they are evergreen ones.

Updating old posts provides you with more chances to get your website exposed to a large number of customers and bring in more traffic to your website. You may add or replace the data, internal links, backlinks, and keywords or change the format of the content for better search rankings and more traffic.

4. Use of social media for marketing

With the rise in the number of people using social media, the chances of bringing in more traffic to a website through social media marketing have also been increased. It has become a trend now. Whether it’s a small business or a large one, they use different social media platforms to expose their brand to a large number of customers. Facebook, Instagram, LinkedIn and Twitter are the most used social media platforms for business promotion. Posting different blogs, ads and useful contents on social media is quite helpful in turning the social media followers into website visitors.

5. Long tail keywords

Long tail keywords refer to phrases that contain more specific keywords that have lower search volume. Though the short-tail keywords are searched more frequently, it is not easy for them to rank on search engines. On the other hand, despite the less frequent search, long tail keywords provide you with more chances of ranking higher and driving more traffic.

6. Make sure your site is responsive

In the past, desktops were only the option to browse any but nowadays we have different devices like laptops, mobile phones, tablets, televisions etc. However, the use of mobile phones is exceptionally high.

Responsive websites improve the user experience and leave a good impression of your business to the users. So it’s important to make sure that your website gets adjusted to any screen size and is comfortably viewable across a range of available devices.